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The Emerald Coast Public Relations Organization
(ECPRO) chapter would like to welcome you to their meetings.
ECPRO members are employed in a wide variety of fields including
public relations, marketing, advertising and the media.
Anyone involved in the art of "communication" will
benefit from the ECPRO experience!
| Where: |
Angler's Beachside Grill on
Okaloosa Island |
| When: |
Fourth
Tuesday of each month
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| Time: |
11:30
a.m. Networking 11:50 a.m. Meeting
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| Cost: |
$13.00 for members;
$15.00 for non-members; $10.00 for full-time students;
$5 attendance without eating |
Next Meeting
July
27, 2010 |
July
Meeting
Tips on
Utilizing Digital Media for PR
Interactive mediums are powerful channels for personalized communications, ensuring that your messages reach the right audience - every time. With each new marketing challenge, we think about how to intrigue, entertain and involve the target audience - whether that's through email campaigns, online video, instant messaging, rich media campaigns or mobile applications.
Shawna Laethem will discuss some of the techniques in reaching your target audience. She is currently the Regional Director of Sales for Interactive Division of Florida Freedom whose parent company is Freedom Communications. Her current responsibilities are online services planning and implementation, regional accountability to meet financial expectations and managing a high level team of sales professionals.
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Shawna Laethem
Sales Director
Florida Freedom Interactive |
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She manages sales and revenue generation for five newspaper websites, two destination sites and one business site for the Florida region.
Prior to joining Freedom Communications she worked in Hospitality Sales for 16 years with Carlson Hospitality as Director of Sales and Marketing and New Business Development.
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Other
Activities
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Members are asked to bring door prizes for
the meeting. Members wearing their ECPRO pins will be eligible to win a free lunch for a guest. A 50/50 drawing will be held.
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Emerald
Coast Public
Relations Organization (ECPRO)
P.O. Box 4483
Fort Walton Beach, FL 32549
Email: info@emeraldcoastpr.org
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© 2005
Emerald Coast Public Relations Organization All rights reserved.
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